Monday, 29 April 2013

Evaluation - What kind of media institution might distribute your magazine product and why?

What kind of media institution might distribute your magazine product and why?

Magazine distribution is very important because this is how my magazine gets to my target audience. It is important that the magazine is distributed by a company who have distributed a similar style magazine before and so have experience of marketing and distributing a magazine like my own, for any chance of a successful magazine.

As my magazine is aimed at a mass market, it is important for me to choose a publisher who has previously sold magazines like mine and who is quite popular with the market, publishing well known magazines in the genre op Pop or Rap.

A good example of the institution I would like my magazine to get Published is Crown Publishing Group. It has a history of publishing a variety of different genres of magazines. An example of the types of magazine they release is 'Billboard'. Billboard is an international news magazine devoted to music and the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis. Billboard is a perfect example of the style of magazine I want to publish. This is because they do all sorts of different genres, including my chosen two, which is always very successful. This gives me the impression that my magazine will be very successful and will  really interest the readers of Billboard, because it is the same style, but actually features more and has a twist of two genres, so my target audience can enjoy more for less.
By joining Crown Publishing Group I think it would help my magazine gain recognition as they are fast becoming on of the number one companies for magazine distributors. 


As my magazine is for a younger market, I would like it to be stocked and distributed to shops such as WHSmith and HMV. This is a good place to stock my magazine as, these retail shops are normally where my target would go and buy magazines from. I wouldn't really wt it to go to big supermarkets, such as: Tescos, Morrisons, Asda, ect. This is because supermarkets like these are for a more older target audience and might not sell as well as selling it in a actual music shop, where my target audience would most likely be.

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